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Iloilo Digital Tourism: The QR CODE Project


Technology is making it easier for visitors to learn more about Iloilo’s popular destinations as well as move from one attraction to another.
Using any smartphone to scan quick response (QR) codes like this one provides tourists with information about anything Iloilo. Also embedded in the code is a link to an online map that shows nearby must-go places or must-try experiences once visitors turn on their gadget’s GPS.

The QR code, e-guide, and online mapping projects will start with Iloilo City and spread out to the rest of the province. QR codes and electronic guidebooks add to the visitor experience by providing them relevant information about Iloilo’s historical, cultural, and other attractions.

This Digital Tourism Project is a collaboration among the City and Provincial Governments of Iloilo, Smart Communications, Inc., Innopub Media, and Iloilo private sector partners.

About the QR Code tourism, heritage guide

To download information on heritage and tourism sites using the quick response or QR code printed on special markers, you will need to have a QR Code scanner. If your phone still does not have one, you can download a free QR code scanner from your phone’s application store.
Android users can download the Scan app, NeoReader or the Barcode Scanner. These apps are free.
iPad and iPhone users can download the Scan app for iOS or NeoReader. Both apps are also free.
Windows phone users can download the Scan app for Windows.
BlackBerry users can download the free ScanLife Barcode Reader (Appworld link).
After installing a QR reader, you can start scanning the codes printed on markers in select tourism and heritage sites. To download information, however, your phone needs to have a dependable Internet connection. Your best choice is the country’s telecommunications leader, Smart Communications, Inc.
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TOURISTS visiting Iloilo now have a handy guide to places to go and things to try as Philippine telecommunications leader Smart Communications, Inc. and new media startup InnoPub Media unveiled its digital tourism program in the province.

Special markers containing QR or quick response codes have been placed in select heritage and tourism areas in Iloilo. When scanned with a phone or tablet, the QR codes trigger the download of information about the tourism site.

To be able to download information, however, the gadget needs to be connected to the Internet and have a QR code scanner, which can be downloaded for free in the phone’s application market.

The program also includes a mobile guide to Iloilo, which contains a listing of places to go and things to try as well as important contact numbers. The guide can be accessed via phone scanning of special posters and standees at the airport, Iloilo City Gallery and various establishments.

SPECIAL MARKERS. Some heritage and tourism sites in Iloilo contain special markers like these. When scanned with a phone, the markers trigger the download of information about the sites.
The mobile guide, which will be turned into a downloadable e-book for phones, tablets and e-readers in the coming weeks, is produced in partnership with Cebu Pacific.

The program also includes a mobile website that allows tourists to view an interactive map of places to go based on their locations. To view suggested areas, tourists need to turn on their gadget’s global positioning system or GPS, open myguide.ph and enable location sharing.

“The digital tourism program ushers Iloilo City into the 21st century with its possibilities of digital technology. The power behind this is multi-institutional collaboration including government and private, individual and institutional interdisciplinary expertise,” said heritage advocate Eugene Jamerlan, a member of the team behind the program.

“The QR code program delivers information in an instant, right there where you need it,” Jamerlan said.

The program was launched on Thursday, March 21 at the Penthouse of the Iloilo City Hall.

“Today’s technologies allow us to put a layer of information on real life that is accessible through mobile devices,” said InnoPub Media co-founder Max Limpag, “This digital tourism project showcases that and harnesses its power to support a key sector of our country’s economy – tourism.”

The QR code, e-guide, and online map projects will start with Iloilo City and spread out to the rest of the province. QR codes and electronic guidebooks add to the visitor experience by providing them relevant information about Iloilo’s historical, cultural, and other attractions.

This Digital Tourism Project is a collaboration among the City and Provincial Governments of Iloilo, Smart Communications, Inc., InnoPub Media, and Iloilo private sector partners.


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