ILOILO: HEART of the PHILIPPINES

Iloilo City will soon see the rise of its own Atria Park District, Ayala Land’s masterplanned, mixed-use community that integrates residential, retail and business clusters as well as health care and educational institutions. A distinct development concept that introduces a live-work-play environment to Iloilo, Atria Park District has an initial total planning area of around 21 hectares and is estimated to cost over P15 Billion. It will include the residential development of Avida Land Corp. (an Ayala Land subsidiary), parks and landscaped areas, commercial and office establishments, an Ayala hotel, and institutional areas including UPMC Iloilo, a modern health care facility. From its construction to operation, Atria Park District is projected to generate close to 10,000 jobs. Situated at the emerging city center in the vibrant area of Mandurriao, Atria Park District is immediately accessible to the BPO offices of the Iloilo-AyalaLand TechnoHub, schools (Ateneo de Iloilo and U

A mini concert featuring heartthrob balladeer Christian Bautista, bossa nova Sitti, and R&B acoustic singer Chris Cayzer will be held in Iloilo City this April 24, Wednesday, in connection with Avida Land’s grand launch of its pioneering mixed-use development in the area. Happening at the Plaza Mayor in Plazuela de Iloilo starting at 6:00 p.m., the show adds to the lineup of the “Tunog Natin” mini concert series mounted by Avida to celebrate the company’s milestones and to touch base with its growing communities all across the country. Avida is launching its mixed-use condominiums Avida Towers Atria and Avida Storeys Atria, which are the residential component of the much-awaited Atria Park District, Ayala Land’s masterplanned integrated mixed-use community in Mandurriao District, Iloilo City. A selling event for Avida Towers Atria and Avida Storeys Atria will be held at the La Tolda The Tent in Plazuela de Iloilo from 10:00 a.m. onwards, followed by the “Tunog Nat

DOT PRESS RELEASE: Now on its 11th edition, Aliwan Fiesta gets grander and more fun this year through its tie-up with the Department of Tourism (DOT) and the Tourism Promotions Board (TPB), also with the collaboration of the City of Manila, City of Pasay, Cultural Center of the Philippines, and Star City.  Dubbed as the "Mother of all Fiestas," Aliwan is a three-day event organized and founded in 2003 by the Manila Broadcasting Company (MBC). It has since become a yearly festivity every April, gathering some of the country's finest craftsmen, performers, and muses vying for the best float, best street dance, and the much-coveted Reyna ng Aliwan.  Will Iloilo City's DINAGYANG FESTIVAL make it a 4-peat Champion this year? PHOTO c/o IN DENCIO'S EYES DOT Secretary Ramon R. Jimenez Jr. welcomed this new partnership with MBC and said that Aliwan is one of the highlight tourism activities for April. "There is no doubt Aliwan Fiesta is already one of th