“No pain, no gain” goes the popular line that often inspires people that hardship is most often rewarded in the end. The biggest name in relieving pain – ALAXAN, delves even deeper, as it makes it more Filipino with it’s Aray Ko, Galing Ko campaign a few years ago, with no less than the Pambansang Kamao – Manny Pacquiao as the spokesperson. Now it will go to the grassroots level as it sees the potential to drive social value to the Filipino community with another of the country’s passion – Basketball! Alaxan FR is harnessing the power of the community through the Aray Natin, Galing Natin campaign—a collaborative effort between small-town locals to construct these symbols of community, and turn them into something that moves people to aim for greatness. In an effort called Project Shooting Star , the brand aims to go around the country and build around 10 Courts of Inspiration to help communities discover potential hoop stars. “ To Filipinos, the basketball court is a symbol...
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