Christmas is all about sharing at SM City Iloilo

The Grand Christmas Launch held last November 11, 2012, 5pm at the Event Center signals the start of the Christmas season as well as the yuletide activities in the mall.

SM City Iloilo mall manager Girlie Libo-on and 1Meal's Nene Chan unveil the Christmas 2012 Centerpiece

The unveiling of the Christmas centerpiece took place to the surprise of shoppers especially the children.

SM City Iloilo has come up with this special occasion to bring joy and happiness to families, the mall being a gathering place for bonding moments, celebrate special occasions and simply enjoy the company of loved-ones.

Vincent Bueno wows the Ilonggos with his talent that won him a talent search in Austria.

Aside from the grand unveiling, SM takes the opportunity to be of help to indigent schoolchildren reach their dreams, by embarking on a project that will raise funds for the continuous feeding program for these children. Statistics show that there are about 5,000 underprivileged children in Iloilo City, most of them come to school on an empty stomach.

SM City Iloilo aims to unravel the true meaning of Christmas by initiating the projectby appealing to shoppers’ sense of charity and generosity by helping fill the Magical Christmas Drums with their donations. This will mean one full year of free meals for our identified public elementary school children in Iloilo.

SM City Iloilo bigwigs together with ms Nene Chan (3rd from left) and special guest Vincent Buena (2nd from right)

The proceeds of this Christmas project will be turned over to the 1 Meal, One Opportunity program founded by businesswoman Maria Teresa “Nene” Chan. This foundation has committed to help many impoverished public elementary schools in Iloilo by encouraging diners in partner restaurants in Iloilo City to donate P5 for every meal they have in those establishments.

Those interested to donate can get in touch with the Marketing Department of SM City Iloilo or visit the Christmas Centrepiece at the SM Event Centre starting November 11. They can also call (033) 3209602 or visit the Facebook page of SM City Iloilo for more information.

/PR from SM City Iloilo

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