CONNECT is the first nationwide Pub Crawl brought to you by San Miguel Pale Pilsen that aims to bring friends closer, and create new friendships for that truly memorable #Walanglwanan experience.
The Pub Crawl is the culminating of the Iloilo launch of San Miguel Beer Pale Pilsen’s latest “Kahit Kailan, Walang Iwanan” campaign with two music videos celebrating lasting friendships targeting the Millenials and the older generation.
The first music video, "Side A",perfectly captures how older drinkers partied in the day, complete with flared pants, long hair, disco music and San Miguel Pale Pilsen.
The second music video, "Side B", is a more modern take, showing younger drinkers having fun in 2019, hitting clubs in street wear, showing off hip-hop moves, partying to electro beats, and enjoying the same San Miguel Pale Pilsen.
When played side by side, these two videos become one - unmistakably “Kahit Kailan, Walang Iwanan”
THE PUB CRAWL
The event kicked off at Bourbon Street at The Avenue Complex in Smallville with pubcrawlers battling it out with the Trivia Challenge – after downing a bottle of SMB Pale Pilsen.
Next was at Prism Bar where each team (and all members) had to belt it out onstage with the Karaoke Challenge with the help of another bottle of Pale Pilsen!
The Food Challenge was next at Cocktail Cruiser Bar – with each barkada tasked to finish 5 balut eggs with the help of a bottle or two of SMB!
And finally with their 4th or 5th bottle of beer on the crawl, participants had to test their aim with the Ring Toss Challenge at B Place!
THE SECRET PARTY
After the pub crawl barkadas completed all the four (4) challenges, they gained the rights access to a secret party!
Revealed at the final bar, these exclusive party was hosted at Mamusa Bar and featured performances by Iloilo's very own Four Elements and top Indie band Autotelic, in their first ever live performance in Iloilo City.
With the theme "Kahit Kailan, Walang lwanan", the CONNECT Pub Crawl event is part of San Miguel Pale Pilsen's campaign to celebrate lasting friendships, and to continue to be part of new friendships and memorable experiences with the barkada.
Watch out for the next legs of the CONNECT Pub Crawl happening in Davao, Manila, Bacolod and Cebu.
