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Iloilo City gears up to be more MICE competitive

Ilonggo Senator Franklin Drilon graced the presentation of Iloilo MICE (Meetings, Incentives, Conventions, Exhibits) Tourism Marketing Plan at Iloilo Convention Center (Icon) in Mandurriao district July 26.

The goal is to make Iloilo the next MICE destination, not only a livable city but a destination for tourism and investments.

Sen. Drilon wants to restore Calle Real to its original grandeur and old glory. He enjoined Mayor Jerry P. Treñas to regulate signages in the heritage Central Business District and maintain its cleanliness.

Plans are also underway to make the newly-restored Aduana Building along Muelle Loney Street, City Proper into a museum of maritime history with Iloilo’s rich seafaring culture and traditions and a war veteran museum within the historic Sunburst Park.

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