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TMC Iloilo campaigns to beat cancer thru ‘#YOUCANCERpass'


According to the Global Cancer Observatory (Globocan) in 2018, there are over 140,000 new cancer cases in the Philippines.

Iloilo Bosom Friends, Inc. members with TMC Iloilo Chief Medical Officer Dr. Debbie Noblezada-Uy (2nd from left), TMC Iloilo Physician Engagement and Development Unit (PEDU) Head Dr. Maria Sancha Pauline Apolto-Garcia (4th from left); TMC Iloilo CEO Dr. Felix Ray Villa (5th from left); and TMC Iloilo Oncologist Dr. Jay-ar Palec (6th from left).

In line with the call of beating cancer, The Medical City Iloilo has launched a campaign that highlights the importance of early diagnosis and treatment of this illness which is considered as a “silent disaster”.

Iloilo Bosom Friends, Inc. President Ma. Aleddie Penaranda shares a testimony on how she surpassed cancer.

Dubbed as “#YOUCANCERpass”, the said campaign aims to educate the public about the cancer treatment options available and to relay the message that there is a hope to win the battle against cancer.

TMC Iloilo Physician Engagement and Development Head Dr. Maria Sancha Pauline Apolto-Garcia; TMC Iloilo Oncologist Dr. Jay-ar Palec; Patient Partner Ligaya Aranador; TMC Iloilo Chief Executive Officer Dr. Felix Ray Villa; and TMC Iloilo Chief Marketing Officer Prince Juliene Hermaine Celo lead the ribbon-cutting ceremony.

Trade fair partner organizations and exhibitors together with TMC Iloilo executive committee.

TMC Iloilo’s #YOUCANCERpass Campaign officially kicked off with “One for All, All for Cancer”, a trade fair for the benefit of the cancer patients on January 29-30 at Festive Walk Mall.



Booths offering different products such as local delicacies, organic items and beauty products were showcased as part of the trade fair.



TMC Iloilo and its partner organizations share the same advocacy of fostering a healthy and sustainable community as part of the proceeds of the trade fair will go to exhibitors’ chosen cancer patient.




“Through this trade fair, we are helping our local entrepreneurs at the same time, support of our cancer patients. But most importantly, we want to highlight that cancer isn’t a life sentence."

TMC Iloilo Chief Executive Officer Dr. Felix Ray Villa welcomes guests and exhibitors of "One for All, All for Cancer" Trade Fair.

"We can win this battle together through early diagnosis and proper treatment,” said TMC Iloilo Chief Executive Officer Dr. Felix Ray Villa.



Aside from “One for All, All for Cancer” Trade Fair, TMC Iloilo is also having series of postgraduate roadshows in the coming weeks in the provinces of Aklan, Antique and Capiz.

TMC Iloilo Chief Marketing Officer Prince Juliene Hermaine Celo explains what #YOUCANCERpass Campaign is all about.

The said roadshows target to educate various health professionals, specialists and experts in the said provinces of the newest cancer treatment options available locally.


ABOUT THE MEDICAL CITY ILOILO

TMC Iloilo is one of the five local hospitals of The Medical City brand. Its other hospitals are located in Ortigas, Clark, South Luzon and Pangasinan.

Entered Iloilo in 2009, it is the first hospital in Iloilo City to introduce “Patient Partnership” service philosophy, a value of care that focuses on making every patient a partner in their journey towards wellness.

The Medical City is the largest healthcare network which owns and operates Guam Regional Medical City, the first Filipino-owned hospital in the United States and an ambulatory Clinic in Dubai.

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