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SM City Iloilo, Fiesta! 100 Days of Happiness campaign benefits Carmelite, Asilo de Molo

As the countdown for Christmas began, SM City Iloilo came up with a partnership aligned with the overall Christmas theme of Happiness in SM Supermalls. The campaign “100 Days of Happiness”, would like to create a Circle of Happiness in the community through viable livelihood support to various NGOs, organizations, and LGUs to raise resources & funds for noble advocacies and beneficiaries.



The basic concept is that SM partner with an organization and they will produce items and sell them in the malls. The proceeds of which shall be donated to a chosen beneficiary or charity.

For the 100 Days of Happiness campaign in SM City Iloilo, the mall partners with Fiesta! Favorite Souvenirs, a homegrown product of Iloilo which capture the colorful and festive spirit of Islands Philippines and has become the favorite souvenirs of tourists, both foreign and local, especially among Pinoy Balikbayans.

For the past 100 days, a selling booth was located at the Lower Ground Floor, North Point in front of Cafe Iloilo, as Fiesta! took the noble task of putting together products to be able to come up with an amount that would benefit chosen beneficiaries of the project.

100 DAYS OF HAPPINESS. The 100 Days of Happiness campaign of SM City Iloilo, in partnership with Fiesta! Favorite Souvenirs concluded on December 15, 2022 and the donation and proceeds, respectively, were turned over to the sisters of the Carmelite Missionaries and the Asilo de Molo, during the simple turn over ceremony at the project booth at the lower ground floor(near Café Iloilo) of SM City Iloilo. In the photos are Fiesta! CEO Atty. Jobert Peñaflorida and his wife, Rhea(1st and 2nd from left, respectively) together with SM City Iloilo Asst. Mall Manager Jasmine Lynn Maquiling and SM PR Manager Troy Camarista(5th and 6th from the left, respectively) with Sr. Angela Grijaldo, CM and Sr. Hazel Paulette Renda CM representing the Carmelite(left photo) and Sr. Nieva C. Manzano DC and Sr. Victoria Ostan DC. of Asilo de Molo(right photo).

So on Dec 15, 2022, the sisters of the Asilo de Molo and the Carmelite Missionaries received the donation and the proceeds of the joint Christmas project, respectively, from Fiesta! CEO Atty. Jobert Peñaflorida and his wife, Rhea, together with SM City  Iloilo Asst.Mall Manager Jasmine Lynn Maquiling and SM PR Manager Troy Camarista.

With the partnership of SM City Iloilo and Fiesta! Favorite Souvenirs, the campaign was a success as it encouraged Ilonggos to support the advocacy of individuals and organizations that provide opportunities and create livelihood for their communities.

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