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Big Bad Wolf Howls Its Way to Iloilo for the First Time!

Brace yourselves, book lovers! After two successful event runs in Manila and Cebu, Big Bad Wolf will be bringing the World’s Biggest Book Sale to Iloilo! 

This will mark the first time Big Bad Wolf hosts its Book Sale in the City of Love. Spanning nine (9) days, from October 13 to 22, it promises to deliver the grandest book sale experience to the residents of Iloilo and nearby cities.


With over two million books up for grabs, residents of Iloilo and nearby cities can enjoy exclusive deals, promos, giveaways, and discounts of up to 95% off on selected books. 


Big Bad Wolf’s roster of literary reads will include bestsellers, must-read classics, contemporary fiction, non-fiction, science fiction, cookbooks, design books, architecture books, thrillers, young adult titles, and children’s books, making it the perfect reading destination for all ages!


Here are the events details at a glance:

  • WHAT The Greatest Event - Big Bad Wolf Book Sale
  • WHEN October 13 to 22, 2023 from 10:00 AM to 10:00 PM 
  • WHERE Lower Ground Floor, SM City Iloilo Northpoint


With the goal of igniting Filipinos' love for reading, Big Bad Wolf Sale received full support from the Office of the City Mayor to further its initiative of promoting reading culture among Ilonggos and across Western Visayas. 



"As a book lover and reader, I welcome the world’s biggest book sale by Big Bad Wolf Books in Iloilo City. I had the love of reading books when I was in elementary. I enjoyed reading Greek mythology, the Hardy Boys, and the likes. Reading helped me when I was in college and College of Law. I wish the Ilonggos would visit the sale so they can find books they will love and enjoy," said Mayor Jerry P. Treñas on Big Bad Wolf's biggest book sale in Iloilo City.


For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).

About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.


One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates. 

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