After two long years, the world’s biggest book sale is finally back in Iloilo!
Today, Big Bad Wolf Books officially opened its doors with an exclusive VIP Day at Robinsons Pavia, Iloilo, giving Ilonggo leaders, partners, media, and KOLs the first chance to explore over 2 million brand-new English books at discounts of up to 95% off retail prices.
This highly anticipated return marks Big Bad Wolf’s first Iloilo comeback since 2023, and it’s here for a limited time only—from August 28 to September 8, 2025.
First Dibs for Iloilo’s VIPs
The special VIP Opening Ceremony featured a ribbon-cutting led by Iloilo provincial government officials, alongside Big Bad Wolf Philippines’ Country Manager, Ley Almeda.
Guests were treated to a sneak peek of aisle after aisle of must-have reads from children’s books and young adult favorites, to fiction bestsellers, biographies, and self-help titles.
A Limited-Time Love Letter to Iloilo
True to Iloilo’s title as the City of Love, Big Bad Wolf Books returns with the mission of spreading the joy of reading while supporting the city’s literacy-driven initiatives, like the Plaza Libertad outdoor library.
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| BBW Iloilo2025 will also donate books to the Iloilo Provincial Library |
“Big Bad Wolf hasn’t been in Iloilo since 2023, so this year’s run is extra special. At a time when the reading crisis continues, we reaffirm our commitment by making books accessible.
This comeback also supports the Iloilo City Government’s leadership in promoting literacy by giving them first access to the best deals and titles we’ve brought in,” said Ley Almeda, Big Bad Wolf Philippines Country Head.
Championing Local Voices in Iloilo
Big Bad Wolf’s return to Iloilo isn’t just about global bestsellers—it also highlights the importance of local storytelling and grassroots publishing. This year, the sale proudly partners with Kasingkasing Press, a grassroots independent publisher based in Iloilo, known for championing regional literature and giving a platform to Ilonggo and Visayan writers.
By showcasing titles from Kasingkasing Press alongside international reads, Big Bad Wolf reinforces its support for the city’s #TheCityThatReads campaign and ensures that the voices of local authors are celebrated just as widely.
Discover New Titles with Wolfie-slashed Prices
For this Iloilo comeback, Big Bad Wolf Books is also unveiling a brand-new batch of titles never before seen in the City of Love. From award-winning fiction and trending non-fiction to educational children’s books and beloved classics, readers can expect fresh finds across every genre.
Even better, this year’s sale introduces more affordable price points to make reading accessible to all. With books starting as low as ₱60, Big Bad Wolf proves once again that everyone—from students to families—can take home quality books without breaking the bank.
Bookish Activities for a Fun Book Hunt
Wolfies can look forward to exciting instant rebates:
₱120 off with a ₱2,000 spend
₱400 off with a ₱5,000 spend
There are also discounts for students, teachers, and institutions buying in bulk. On top of irresistible deals, Ilonggos can join fun bookish promo activities such as the Book Stack Battle and the Big-Bad Book Off.
After checking out, swing by the Book Stack Battle corner and find out how tall your book haul really is! A Big Bad Wolf crew member will size up your stack with “Wolfie’s Ruler,” and the higher your pile, the bigger the prize you’ll take home.
Our lovely Wolfies were able to reach astounding heights – even above a 60-inch stack! Make sure your receipt gets stamped by the official Book Stack Battle crew to claim your rewards!
If you bring a friend to the book hunt, join the Big-Bad Book Off! A Big Bad Wolf crew will initiate the mini-game: you and your friend will secretly pick the book that you believe is your thickest purchase.
The books are revealed when the crew yells, “Raise your books!” The book with thicker book wins, awarding them with a 5% discount voucher for their next purchase.
Special Iloilo-Exclusive Promos
Enjoy your caffeine and save! Customers who present a CoffeeBreak NXT receipt at the cashier before payment and purchase a minimum of ₱1,500 worth of Big Bad Wolf books will receive a 5% discount plus a free exclusive bookmark.
Shop or watch, then head inside the Wolf’s den! Customers who present their Robinsons Supermarket receipts or Movieworld tickets can enjoy a 5% discount on a minimum purchase of ₱1,500 worth of Big Bad Wolf books.
Even Bacolod readers are part of the pack! The Bacolod Readers’ Ride is open to all customers traveling from Bacolod to Iloilo during the event dates. By presenting a valid transportation ticket at the cashier, shoppers get a 10% discount on English titles with a minimum spend of ₱3,000, plus a limited-edition Big Bad Wolf merchandise item.
Wolfie Grand Raffle: iPad + Big Bad Wolf Bookshelf full of books!
To make this Iloilo comeback even more exciting, Big Bad Wolf is rewarding its most loyal Wolfies with the Wolfie Grand Raffle as a special treat for book lovers who go big on their hauls! Every ₱5,000 spent in a single receipt during the Big Bad Wolf Book Sale Iloilo entitles the customer to one raffle entry (ex., ₱5,000 = 1 ticket, ₱10,000 = 2 tickets, and so on).
Grand Raffle Prizes
• 1 winner of an Apple iPad
• 1 winner of a Bookshelf stocked with Big Bad Wolf English books
Thus, the Hunt Begins
This year’s run is a rare opportunity for Ilonggos, and once the sale ends, the Wolf moves on. Book lovers should mark their calendars and not miss this limited engagement.
📍 Venue: Robinsons Pavia, Iloilo
📅 Sale Dates: August 29 – September 8, 2025
🕙 Time: 9 AM – 9 PM daily
Admission is FREE!
Follow Big Bad Wolf Books on social media to stay updated on promos, new arrivals, and last-minute surprises!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).