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Safe Together at SM City Iloilo for Christmas 2020

Born out of love for everything Ilonggo, a 40 ft. Christmas centerpiece highlights this year's Holiday celebration at SM City Iloilo.

Located at the Northpoint of the mall, it presents a symbol that embodies the unity of the Ilonggos especially in these challenging times.


Made with indigenous fabrics like Hablon, Jusi, Piña, Abaca and Rattan, these wrapped around the regal centerpiece, symbolic of a solid foundation rooted on rich history and noble tradition. 

It is said that it is not what is under the Christmas tree but the ones around it, the centerpiece carries out the tradition of bringing cheers to shoppers as they come home to SM City Iloilo for the Holidays.


The mall dedicates this theme in celebration of the Ilonggo spirit showcasing Ilonggos are at home in SM City Iloilo. The unity shown by people in these trying times exemplifies a family extending a helping hand to brothers and sisters in need.



Standing tall in pure Ilonggo fashion, SM City Iloilo gives tribute to the culture keepers who have carried on in keeping the weaving tradition alive, up until now for the present generation and beyond to cherish.


A grand virtual launch was held last November 6, 2020 together with other SM malls across the country WATCH IT HERE. A day after SM City Iloilo held its own signalling the start of the holiday season in the mall. 


The John B. Lacson University choir performed around the centerpiece giving holiday cheers and music during the launch.


As the Filipinos are resilient in nature, no pandemic can dampen the Ilonggo spirit, as we all celebrate at SM City Iloilo.... Safe Together this Christmas season. 



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