ILIG sang KABUHI : SM City Iloilo celebrates National Breastfeeding Awareness Month

SM City Iloilo and SM Cares bring together fifteen (15) artists from Himbon Contemporary Ilonggo Artists Group showcasing "Art with a Heart" artworks in an exhibit dubbed as "Ilig Sang Kabuhi".

The display features more than 40 artworks depicting artistic interpretations on motherhood and breastfeeding in celebration of August as National Breastfeeding Awareness Month.

"We aim to raise awareness on the benefits of breastfeeding and the beauty of a mother’s journey with her child" said Engr. Gilbert Domingo, Mall Manager of SM City Iloilo as he welcomed guests during the opening of the exhibit. "We hope that in doing so, we are able to positively influence acceptance of breastfeeding by mothers as a means to nourish their children".

"Likewise, we ensure that the message we communicate is also followed by services and facilities to support women, particularly in creating a safe space and welcoming environment for a mother to nurse her child" he said.

Since the establishment of Breastfeeding Stations across all SM Supermalls nationwide, the stations have welcomed over 1 million mothers, averaging nearly 170,000 visitors annually.

"At SM Supermalls, we say that “You’re Always Welcome Here” and we show that “SM Cares” by supporting the individual choices that a mother may make, with regard to her health and breastfeeding preference" he further said.

"We hope that you will also welcome the different interpretations of motherhood and the lasting connections built from breastfeeding that are reflected in the artworks you will see today" Engr. Domingo concluded.

The Ilig Sang Kabuhi Exhibit is also presented by Breastfeeding Ilonggas, Rotary Club of Midtown Iloilo, Philippines Pediatrics Society - Western Visayas and the Iloilo City Government.

It will be on display at the North Point Event Center from August 8-11, 2022 and at the Lower Ground Floor fronting Bigby's from August 12-22, 2022.

The exhibit is just one of the many programs under SM Cares to promote the good health and well-being of women and nursing mothers - all in support of the UN Sustainable Development Goals targeting Zero Hunger, Good Health and Well-being.

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ILOILO: HEART of the PHILIPPINES

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